Executive Management

Mr. Larson has served as our Interim President and Chief Executive Officer since February 2025, and has been a member of our board of directors since December 2024. Mr. Larson was previously the Chief Executive Officer of Bestop, Inc., a leading manufacturer of soft tops and accessories for Jeep vehicles. He also served as Chief Executive Officer of Escort Inc., an automobile electronics manufacturer. Prior to that, he worked in a number of senior management positions at General Motors Company. Mr. Larson also has extensive experience on both public and private company boards, including serving as Chairman of IAA, Inc.; the Lead Independent Director of KAR Auction Services, Inc., a provider of vehicle auction services, and a director for SCA Performance, Inc. a leading manufacturer of high-end custom trucks for Ford, GM and Dodge. Mr. Larson received a B.S. in Finance from Northern Illinois University and an M.S. in Management from Purdue University.

Ms. Coffey has served as our Chief Financial Officer since February 2024. Prior to her time with the Company, Ms. Coffey served as the CFO for The Vitamin Shoppe, Inc., a nutritional supplement retailer from June 2020 until June 2023. Prior to the Vitamin Shoppe, Ms. Coffey worked at Pier 1 Imports, Inc., a national home furnishing and décor retailer, for 23 years, where she held various senior leadership roles including executive vice president for e-commerce and business development and interim chief financial officer. Ms. Coffey currently serves on the board, executive committee and as the chair of the audit committee of Community National Bank & Trust of Texas. Ms. Coffey graduated from the University of Texas at Arlington with a BBA in Business Administration and Accounting.

Mike Murray has served as our Chief Information Officer since April 2024. Mr. Murray brings with him a wealth of experience in technology leadership. Before joining Solo Brands, Mr. Murray championed technology initiatives at The Container Store, overseeing critical areas such as IT governance, infrastructure, PMO, operations, and support. Prior to TCS he worked at Pier 1 Imports, Inc., which saw him in diverse senior leadership positions, notably as VP of Technology with a strategic focus on IT, Ecommerce, and Business Development.